This Week’s Top Affiliate Marketing News Stories (June 12, 2009)
Sharpie Uses Social Media to Go From Boring to Sexy
Newspapergirl is impressed with the way that Sharpie is making use of social media to advance their (rather boring) product. Go read the whole post. It is interesting.
On the eMarketer website there’s an interesting article that suggests marketers just might be missing the boat…..”Moms are the key decision-makers for many family purchases, and increasingly the information they obtain and activities they engage in online affect those decisions.”
When a Blog Isn’t Enough: Expanding Customer Interaction with a Branded Social Network
There’s an interesting article posted on the Marketing Sherpa website. The writer says, “Social media helps marketers create more interaction with their customers. But sometimes, adding a single element — like a blog or a forum — isn’t enough.” The writer goes on to explain using social media to multiply sales.
Does Doing What You Love Mean The Money Will Follow?
The editorial team at Affiliate Classroom says that it isn’t necessarily so. “Today, if you want to be a success in affiliate marketing, you MUST start with a product.” But the writers go on to say that the product you choose should relate to a topic that interests you.
Derek, writing on the Click Consultants blog says sometimes new affiliates are told by more experienced affiliates that they should avoid niches such as Payday Loans, Weight Loss, Credit Reports because there is too much competition in them and they are too saturated! He says, “This is completely and utterly false”….and goes on to explain.
