This Week’s Top Affiliate Marketing News Stories (August 7, 2009)
When Online Retail Videos Falter, Viewers Blame the Merchant, Expert Warns
According to the Internet Retailer website and Margaret River, who is an industry marketing manager in ecommerce, for Akamai Technologies Inc. (a provider of content delivery technology): “Online video may be a hot online merchandising and marketing tool, but when videos fail to load properly on a retail web site, impatient shoppers tend to blame the merchant even if the problem lies off the retailer’s site.” Now there’s something to think about!
Back-to-School Coupons
On the ShareResults website, Chris says that back-to-school season is great for retailers, but “it’s also a hard one on families going back to school. They’ll be spending a lot of money, so they’ll also want to save wherever they can. What this means for affiliates is that there’s a great opportunity to promote back-to-school savings.”
Five Reasons Why PPC is STILL King
Amit says, “Yeah PPC is certainly not what it was in 2005 when you could buy as much traffic as you wanted at 0.05 a click and didn’t have to worry about Google slaps.” This is an interesting read. Don’t miss it!
Automated Media-Buying Platforms Gaining Traction
Writing on the Online Media Daily website, Mark Walsh says, “As agencies increasingly turn to automated systems to buy media and manage online ad campaigns, more money is flowing to startups that provide that technology. In that vein, digital media-buying platforms MediaMath and Traffiq both announced new venture capital funding Monday.”
Online Advertising: Strict New Government Regulation Coming?
Linda Buquet, writing on the 5 Star Affiliates Blog, is talking about a subject that concerns all of us. Linda says, “There’s a new Sheriff in town and he’s hell bent on cleaning up the wild wild web and the Internet marketing space. David C. Vladeck is the new head of the Bureau of Consumer Protection at the Federal Trade Commission. He has some pretty radical ideas about consumer privacy and is even talking about forcing marketers to have consumers opt-in before ads are served or any data is collected.”
