This Week’s Top Affiliate Marketing News Stories September 25, 2009
Avoiding the Loneliness of the Affiliate Marketer
An interesting post on the Affiliate Classroom Blog today concerns a problem that all affiliate marketers face. The writer says, “Being an affiliate marketer can be a lonely career choice. The many hours sitting in front of a computer screen researching products and creating sites can lead to a feeling of isolation. Some people thrive in this environment; but most of us thrive when we interact with like-minded people.”
The Art of the Pitch
Jonathan Volk is lying on a beach in Maui. He says that there’s always someone trying to pitch him a JV opportunity. Jonathan says, “95% of the time, I can tell if they have any experience simply by how they pitch it to me.” He then he gives four handy tips for making a pitch better.
Fraud Alert: Accounts For Sale?
Scott Parent, writing on the Media Trust blog says, “We’ve noticed a pretty alarming trend in the industry over the past few months here at Media Trust — the concept of people “buying” affiliate accounts on our platform and other networks. At first glance I wondered why would you need to do that.” Then Scott goes on to explain the how and why of this fraud.
Boost Your Sales with Data Feeds
In an interesting post on the Affiliate Stuff blog, an unnamed guest posted this: “Getting a lot of click-through but few sales? The secret to improving your conversion ratio could lie in using data feeds. Data feeds are particularly important for affiliates selling a lot of product from the same merchant.”
Pre-qualifying Your Clicks
On the CDF Blog today, the writer says, “An important concept you don’t hear much about in pay per click or social media advertising is prequalifying your clicks. That is, discouraging unwanted clicks by giving the potential customer more information about your offer, before they click. This can help you save a lot of money from non converting curiosity clicks, which drive up advertising costs.”
